Amical Invesco is a highly analytical, team oriented derivatives trading firm that employs a dynamic, disciplined approach to trading across a variety of products and strategies. We take decisive action to position ourselves at the forefront of the financial markets....Read More
At the expense of advertising, promotion has received a big lift in recent years. Just how much a lift can be seen in the responses to an annual survey of marketing managers in consumer packaged-goods companies showing the breakdowns of their marketing budgets. In 1978, advertising accounted for 42% of those budgets and consumer and trade promotion, 58%. By 1988, ad spending had slipped to 31% against 69% for promotion.1 Trade promotion accounted for three-quarters of the shift.
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